Holiday World Seasonal Brochure
Even a brochure can tell a story. This one brings a fresh wave of character and charm to Holiday World’s season.
The Challenge
Informative is easy. Memorable is the job.
Most park brochures get read once in the parking lot and left on the dash. We wanted families to unfold this one and smile, then fold it back up and take it home.
Working alongside illustrator collaborators, we built the piece around hand-drawn artwork that sets the tone before a single word is read: joyful, family-friendly, and unmistakably Holiday World.
The Illustrations
Three drawings that carry the whole piece.
Good Gravy! Family Coaster
A playful, stylized take on the ride. All the energy of a seven-story spike, drawn so a five-year-old wants to ride it.
A storybook park map
Clear shapes, bold color, and a little whimsy. Useful enough to find the water park, charming enough to hang on the fridge.
Holidog, reimagined
The park’s mascot, drawn with classic amusement-park charm and a warm, modern hand.
The Brochure
Custom photography
Twenty-five years of free drinks, raised to the sky.
Got a piece people should keep?
Print still works when it tells a story. Let's make something worth holding onto.