A fresh approach for
a world famous brand
They say if it’s not Owensboro barbecue, it’s not real barbecue. At the heart of Owensboro barbecue? Moonlite Bar-B-Q Inn. And Moonlite has grown into something far greater than just a successful restaurant. It’s a Kentucky tradition.
The Moonlite story told in new catalog.
Tanner+West was tasked with creating a new catalog that not only showcases the world-famous Moonlite products but helps tell the story of Moonlite whose history in the Bosley family dates back to 1963. We started with product photography that’s authentic to the brand and photographed at the restaurant. The layout was built around the images and complemented with custom icons and well-styled typogrpahy. The end result is a catalog that enthusiasts and new fans alike will enjoy.
