A fresh approach.
Our goal was to create a new, unique brand identity that conveys the high level of service, standards, and technology that sets Mid America apart in the air charter industry. The combined navigation arrows not only represent Mid America as a leader in the transportation industry, guiding passengers to their destinations safely and on time, but when the arrows are overlapped, it creates a subtle “M” and “A” as well as the outline of a star, paying homage to the existing Mid America logo, which features a prominent star behind the soaring jet.