Matt Castlen | State Representative Campaign

An uncoventional candidate requires unconventional thinking.

Matt Castlen is a welder by trade and he’s built a company from the ground up. So for his Kentucky State Representative campaign we took Matt out of a suit and put him in his welding helmet with a message of unity. We not only leveraged traditional media for the campaign but produced a social media campaign that garnered hundreds of thousands of views.

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When it comes to political campaigns, the results speak for themselves:

Matt won the election with an almost 2 to 1 margin and will forever be known as the welding State Representative.  

The campaign videos have been awarded 4 Telly Awards as well as 2 Campaigns & Elections’ Reed Awards.  Additionally, the campaign video was a finalist for Best TV Ad Overall at the Reed Awards.