Bigger isn’t always better.
A community survey exposed the need for greater awareness of Ephraim McDowell Health’s technology and its physicians. And while Ephraim McDowell Health strives to continue the same level of innovation as their namesake, other hospitals have become top of mind for residents.
Proximity is nice, but care in a larger city doesn’t mean better care.
Building on EMH’s accessibility to the community and the established standard of excellence, we wanted to focus on the core of what makes EMH special – the more than 100 exceptional providers who are using the latest innovations in healthcare.  So we created the storyline of a physician, from childhood to present day, to emphasize care and humanize technology by asking:  what drives them?
Winner of a 1 Silver and 2 Bronze Telly Awards
Winner of a Gold Aster Award
Behind the scenes
